This creates an incentive to build products that last longer with materials and components that can be recovered, increasing overall resource utilisation, helping reduce electronic waste, capturing value back into the supply chain and recovering costs.
Charging consumers for access to your products through subscription also means an automatic long-term relationship with customers. It's a better relationship, too - by owning the products you make you're taking the burden of recycling and disposal away from consumers.
The environmental impact is
And so is the economic impact
A digitally Native Model
When it became easier to access infrastructure for computing, putting it in the cloud, companies were able to reduce the barrier to adoption and digitised a previously physical activity. The same shift is possible for all electronics, giving us all access to better quality products and making more investable businesses.
Unlock more value
The best hardware businesses are serious about software. We see that value creation is increasingly shifting from physical products to dematerialised, digital business models. The software you build or experience you create unlocks increasingly more value.
Power by data
Connectivity to your customers and products gives you a big advantage. It's your analytics that will help you build better products and deliver a better experience. With the climate crisis looming and the regulation that inevitably will come with that, that same data can also give you your environmental footprint, future proofing your business.
Twist towards Circularity
A future where consumers continue to own and waste hardware is not sustainable. The answer lies in the transition to a Producer Ownership model. Twist is set up to tackle the problems that businesses face when operating these models.