Producer ownership is a solution to the wasteful way we consume hardware today. It takes the responsibility for utilisation and disposal of products away from consumers while giving producers a way to make more from their products.

There's a problem

Today, only around 10% of electronics are recycled. A much higher percentage are left unused. These symbols of progression are now driving our environmental decay while the intrinsic value of their constituent materials is being lost.

Lose

We're wasting limited resources. Electronics have high material capture value but aren't designed to be circular. Instead they fill our drawers and landfills. We're harming the environment by mining for more raw materials when we could be re-using the ones already in circulation.

Lose

Our current model of hardware consumption shifts responsibility for the disposal of products to the consumer. This can lead to health hazards such as lead and mercury leaking into our environment from the inadequate disposal of some electronics.

There's a solution

Producer ownership simultaneously unleashes economic, environmental and social benefits. We see a world where the products we use are looked after by the companies that make them, while we pay to access them. They're built to last, there's a plan to look after them and they will eventually get recycled.

Win

This creates an incentive to build products that last longer with materials and components that can be recovered, increasing overall resource utilisation, helping reduce electronic waste, capturing value back into the supply chain and recovering costs.

Win

Charging consumers for access to your products through subscription also means an automatic long-term relationship with customers. It's a better relationship, too - by owning the products you make you're taking the burden of recycling and disposal away from consumers.

The environmental impact is

Seriously Massive

65%

Potential reduction in CO2 emissions by switching to Producer Ownership

The environmental impact is

Seriously Massive

65%

Potential reduction in CO2 emissions by switching to Producer Ownership

And so is the economical impact

More revenue per product

Better margins

Cheaper growth

More Revenue

Better Margins

Cheaper Growth

And so is the economical impact

More revenue per product

Better margins

Cheaper growth

More Revenue

Better Margins

Cheaper Growth

Future-proof

A digitally Native Model

Cloud Hardware

When it became easier to access infrastructure for computing, putting it in the cloud, companies were able to reduce the barrier to adoption and digitised a previously physical activity. The same shift is possible for all electronics, giving us all access to better quality products and making more investable businesses.

Unlock more value

The best hardware businesses are serious about software. We see that value creation is increasingly shifting from physical products to dematerialised, digital business models. The software you build or experience you create unlocks increasingly more value.

Power by data

Connectivity to your customers and products gives you a big advantage. It's your analytics that will help you build better products and deliver a better experience. With the climate crisis looming and the regulation that inevitably will come with that, that same data can also give you your environmental footprint, future proofing your business.

Twist towards Circularity

A future where consumers continue to own and waste hardware is not sustainable. The answer lies in the transition to a Producer Ownership model. Twist is set up to tackle the problems that businesses face when operating these models.

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